About Only Ponies

Only Ponies Logo

At Only Ponies, we bring together deep technical knowledge with years of horsemanship experience. We speak both languages and share a passion for both horses and design.

Team Only Ponies

Susan DiFelice

Creative Director/Designer

With nearly 20 years of experience in the field, and a passion for creative graphic solutions and effective project management, I pride myself on delivering quality projects on time with complete customer satisfaction. My professional background is in fine arts, graphic and web design, and I have worked at several corporate and nonprofit organizations including GlaxoSmithKline, IBM and most recently UNC-Chapel Hill.

I have strong interpersonal communication skills with an open adaptive style, which enables me to service customers who have a hard time articulating their vision. I maintain effectual relationships with former clients and vendors, and consistently meet deadlines on projects with high visibility and impact.

I bring a passion for creative graphic solutions and effective project management, and enjoy working with other equestrians and horse related businesses. I have 30 years of horsemanship experience and have ridden and competed in hunters, dressage, and low level eventing.

We Offer

Web Development & SEO

We have been designing websites since the internet came about, and keep up with the emerging technologies and search engine optimization techniques.

View examples…

Brand Identity & Logo Creation

Logo designs to full brand identity with color schemes, fonts, logo creation and style guide.

View examples…

Print Media & Graphic Design

Business card design, print ads, poster design, magazine layouts, book creation, mailers, flyers and website ads are in our wheelhouse.

View examples…

Digital Illustration & Infographics

We are a certified iStock contributor, award winning book illustrator, and we know horses inside and out.

View examples…

eCommerce

Online store creation from large to small using Woocommerce or SquareSpace. We build in tax calculations, shipping rates, api integrations, and custom user roles.

View examples…

Website & Digital Ads

Want to advertise your business online, but don’t have the skills or time? We create banners, ads, social media post images and graphics.

View examples…

KUDOS

“Susan is the best to work with. I am so pleased with the website and logo she created for me. I have already seen an increase in calls for my business since the site launched last month.”

Bev Burnette

Horse & Rider Training Services

“Your work is really, really incredible. Your projects are breathtaking in appearance, and it’s amazingly hard to find graphic designers who hit an aesthetic mark and still understand the functionality of the message.”

Christine Shia

Paralegal & Editor, The Lighthouse Law Firm

“I know I’ve said to you many times how much we love our new website, but I thought it would be good for you to see that others, too, love it as well. We’ve been sending out the announcement via our various listservs as well as on Facebook. Nothing but positive responses. I share this with you so that you will know how much we appreciate the amazing job you did for us. We are quite pleased that we had the opportunity to work with YOU. You rock!”

Rhonda Beatty

Communications & Marketing, Carolina Center for Public Service

Recent Projects

Let’s Start Something new