Each project is unique and some require fewer steps or more detailed planning. The following steps are guidelines, based on 20 years of experience, that allow website development, print media, and branding/illustration projects to move forward effectively.

Web Design Process

We follow a core four-phase process. The diagram below identifies each of the four phases and major milestones in a typical large-scale website project life cycle.* Smaller website development projects will follow the Discovery, Design, Develop and Deploy stages, although all of the milestones may not be needed. 



Define project goals

Gather requirements

Understand audience

Identify technical needs

Establish roles & responsibilites

Open communication channels

Create timeline & estimate



Choose hosting company & detemine domain name

Develop site navigation structure

Choose starting point site theme based on client input

Determine overall styles, colors, fonts, & other branding elements



Beta site built & tested

Migrate content into development environment

Site functionality produced & tested



Final QA testing for responsive (mobile) devices

Point domain name to new website

Provide training on new website

Establish a maintenace & support plan

* Additional project documentation will be provided as needed.

Graphic Design Process

  • Consultation regarding project requirements, design concepts and deliverables.
  • Create the visual design and iterations on the project.
  • Ensure the advancement of the project according to scope and timeline.
  • Work with printers to ensure requirements are met to produce a high quality final product.

Logo Creation/Digital Illustration Process

  • Discuss design requirements, brainstorm ideas and set a timeline.
  • Create draft and share it with the client.
  • Make iterations on the designs based on client feedback.
  • Provide high and low resolution versions of the final designs.

Videography & Photography

Contact our filmmaker/photographer directly to discuss your project requirments.